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Seth Godin's blog

by Seth Godin http://sethgodin.typepad.com/seths_blog/

Seth Godin is an American author of business books and a popular speaker with appearances at Google, TED and a number of charities. Godin popularized the topic of permission marketing.

Breakthroughs and drips

01:26 Download mp3 file
Published: Nov 17, 2009

There are only two ways to win in the market. You can create a breakthrough. A promotion so powerful that people can't help but engage. An innovation so remarkable, people can't help but talk about it. A pricing strategy or...

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Debt, equity and a third thing that might work better

04:04 Download mp3 file
Published: Nov 16, 2009

If your business needs money, it seems as though you have two choices: Get a loan from a bank, or Raise equity from an investor, giving up part of your company in exchange.

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