OnStartups

Startup Marketing ABCs

The following is a guest post from Mike Volpe, the VP of Marketing at HubSpot, who has helped grow our marketing software company from a handful of customers to nearly 3,000 customers over the past 3 years.  You can find more of his thoughts through the HubSpot Blog, on Twitter, and his personal blog.

I was recently asked to speak about "startup marketing" at Atlassian Starter Day in San Francisco.  I have spoken about marketing at over 50 conferences, but never specifically about marketing at startups.  I decided to try to have a little fun and talk about some of the learnings from our experiences at HubSpot according to the alphabet.